Hyper Local Marketing?

Wow fitnesstogetherflorida.com looks great! I have a question though... what is "hyper local" marketing? And how can I apply that same sort of strategy to my franchise in another state? I know we all need to help echother out but I just don't know how to get everyone together to do this. HELP!

posted by interested owner

Hi! Thanks for your questions and responses! All of us at Tarlow Consultants take pride in listening to what you have to say and we do our best to answer those questions/concerns as quickly as we can. The challenge with working on a cooperative program is getting everyone to see the benefits. That being said, I must say that working with Fitness Together has been a wonderful experience. It's important to convey just what you are planning to do and why the owners should spend their money. In this case, as much of our business, we wanted each Fitness Together to benefit from a "Hyper Local" approach. We use that term to differentiate national advertising from very local advertising… using geographical location as a measure of reach and frequency. We take a look at demographic areas surrounding a business and capitalize on that specific area. This reduces the amount of competition, increases the frequency of your ads, and eliminates wasted ad impressions to consumers that are not in your area. I hope this sheds some light on your questions. Please feel free to reach out to us directly!

Thank you again for your comments!

Wendy Tarlow